Maison CR Imports was founded by Morgan Roial, from the South of France, who began with three rosés from home and built a serious European import house over more than a decade of estate visits and winemaker relationships.
Each wine has been visited at the source, tasted with the producer, and chosen with intention.
We travel through Europe each year — visiting estates in person, tasting with the winemakers, and walking the vineyards. Every wine in our portfolio has been chosen for what it says about its place, its people, and its philosophy. Nothing is chosen from a list.
"We look for wines with identity — wines that reflect a place, a philosophy, and the people behind them. Some are rare, some are quietly understated, but all are chosen with intention."
— Morgan Roial, Founder of Maison CR Imports
Weeks each year on the ground in France, Italy, and beyond. We visit producers at their estates — not in hotel meeting rooms. We taste from the barrel, walk the rows, and learn the land before we make any decisions.
Fewer than one in ten wines we taste makes it into our portfolio. We look for wines that are unmistakably of their place — honest about their origin, fair about their value, and built to hold up in a serious dining room.
We work with our trade partners to find the right fit — matching wines to programs rather than simply filling orders. A wine that belongs on your list is not always the most obvious one. That is precisely why we exist.
We work exclusively with fine dining restaurants, sommeliers, and distributors. If that sounds like you, we'd love to hear about your program.